Brand resources

Reach all your customers.

Logo, color, typography, voice, and messaging — with every asset ready to download. One place to keep everything Reach consistent, on every channel.

Start here

Complete guide

Reach Brand Guide

Logo construction, spacing, color, typography, the thread, voice, messaging, the Hilo endorsement, and the Punch demo brand — self-contained, works offline, shareable as a single file.

Open the guide →

Resources

Messaging

Positioning, the one-liners, the four pillars, the onboarding story, proof, and the canonical WhatsApp scenes.

Read the framework →

Tone of voice

How Reach speaks — one more on the team. Principles, microcopy, vocabulary, EN·ES pairs, and channel volume.

Read the voice →

Design tokens

Machine-readable colors, type scale, spacing, and components for coding agents (design.md format).

View tokens →

Email signatures

Enter your details, choose static or animated icon, and copy a ready-to-paste signature with the Hilo endorsement.

Build a signature →

Logos & assets

Lockups, knot, app icon, avatar, the thread devices, Powered by Hilo, the Punch lockup, palette, and Geist.

Browse downloads →

Punch by Reach

The demo wellness center and its mascot, Punchy — how demo brands lock up with Reach and disclose themselves.

See the demo brand →

The lines

Reach all your customers.Brand line
Every customer, reached.Tagline
Not a chatbot. Not more software. One more on the team.Position
It does more than answer. It makes things happen.Promise

Palette

Ink#0D1133
Reach Purple#6C5CFF
Lilac#8F80FF
Teal#00B894
Paper#F8F8FC
The thread90° gradient